Radials (2024-2026)

In 2023, I led the introduction of Radials into GARP’s product marketing strategy—a visual system designed to revitalize the company’s identity and strengthen product differentiation. The new aesthetic unified GARP’s presence across print, web, and video, setting the creative foundation that would continue to evolve over the following three years.

Radials Branding Presentation

This presentation highlights the strategic thinking behind the Radials brand refresh. Although each product was already color-coded, users were sometimes registering for the wrong product due to visual similarity. Introducing radials added distinctive shapes for each product, helping users differentiate them more easily and reducing confusion.

Party Patterns

Each product received a unique radial pattern, dubbed the “Party Pattern.” Applied across study materials and social media templates, it made each product instantly recognizable.

GARP’s study materials are downloaded by thousands of candidates preparing for their certification exams each year.

Radial + Line Patterns

Overlaying the radial patterns over the line patterns allowed for striking visuals against black or white.