Radials
In 2023, I spearheaded the introduction of 'Radials' into GARP's product marketing strategy. Recognizing the need to revitalize the company's visual identity while enhancing product differentiation, this initiative aimed to redefine our brand's aesthetic impact.
Radials Branding Presentation
This presentation explores the strategic thinking behind the brand refresh with 'Radials.'
Party Patterns
Each product received its own radial shape, color, and line as a repeatable pattern that looked so fun, I had to call it the “Party Pattern”.
FRM Study Material covers.
SIDELINES
An ad for the “Make Your Move” campaign.
MAKE YOUR MOVE
FRM logo tag.
SCR Study Material covers.
Video intros
Animations at the start of RAI and SCR videos.
QUOTE TILES
Product branded social media tiles.
Radial + Line Patterns
Overlaying the radial patterns over the line patterns allowed for striking visuals against black or white.