Risk and ai (RAI)
I was responsible for developing the visual identity for GARP's Risk and AI certificate introduced in 2024. To differentiate this program from GARP’s other offerings, I utilized vibrant, dynamic colors to create a distinctive and engaging look and feel. Please refer to the Branding PPT below for an in-depth overview of the brand development process.
RAI LAUNCH
To generate excitement ahead of the official launch, I created an AI-assisted image showing the RAI logo in various art styles which was shared on GARP’s official LinkedIn channel. This post garnered the highest engagement and shares of any company content for the entire year.
UNUSED LOGO
Although my original concept for the RAI logo was seen as too dynamic by business leaders, I am proud of the design. I focused on highlighting the acronym, given the company's preference for acronym-based product names. The design cleverly incorporates the GARP hurricane, split apart and used as negative space within the RAI letters.
The MUFFIN VAN
The Muffin Van offered a diverse selection of muffins and muffin meals. The logo featured a unique design combining a muffin with the front of a van, complete with a grill, windshield, and headlights.
Novelty items such as earmuffins and branded shirts featuring their mascot, the Muffin Puffin, effectively promoted the brand through word-of-mouth.
Financial Crime Intelligence and Insights (FCi2)
25 YEARS OF FRM
The Global Association of Risk Professionals celebrated the 25th anniversary of their FRM program in 2022. I was tasked with creating a commemorative logo for the occasion. Incorporating the traditional silver color for a 25th anniversary, I added a playful touch by tilting half of their 'hurricane' logo into a dynamic swoop.
